Understanding Visitor Surveys and Customer Service: A Workshop to Maximize What Your Audience Knows About Your Institution
One-Day workshop led by Wendy Meluch and Stephanie Weaver
January 22, 2011, 9:30 am to 3:00 pm
Paki Hall, Bishop Museum
$25 Student Members, $45 HMA Members; $75 Non-members
9:30 - 11:30: Learn to design and to collection info on visitor expectations, satisfaction and demographics, and how to analyze data. Wendy Meluch, instructor.
1:30 - 3:30: Learn to engage the visitor by reviewing "how an understanding of visitor motivations can inform and influence marketing and programming." Stephanie Weaver, instructor.
Wendy Meluch, is principal of Visitor Studies Services, and worked with a wide variety of institutions to help them bring the visitor voice into exhibit and program development. Clients include Bishop Museum; the Exploratorium; Chabot Space & Science Center; Anchorage Museum; & San Francisco Zoo. Her special interests in the field include visitor satisfaction, serving populations with special needs, and bilingualism in the museum environment. She holds an MA in Museum Studies from San Francisco State University and BAs in Anthropology and Tourism Management.
Stephanie Weaver is principal of Experienceology, a visitor experience consultancy based in San Diego, CA. She has a BA in film & design, and an MPH in health education. She developed her problem-solving approach working in the healthcare and museum fields. She has the ability to distill and synthesize key information and is a highly rated workshop presenter and meeting facilitator. She has created a how-to handbook- Creating Great Visitor Experiences: A Guide for Museums, Parks, Zoos, Gardens & Libraries. Clients include the San Diego Natural History Museums, California State Parks, Midway Aircraft Carrier Museums, Quail Botanical Gardens, Oakland Museum of California, Philbrook Museum of Art.
